Product Development (18)
2026
Deceptive patterns, formerly known as dark patterns
Why deceptive patterns work, six examples from real sites and four tips to avoid misleading your users.
Product discovery now that AI is useful
Main points from my Bart.js meetup talk on product discovery, the four risks, small bets, opportunity solution trees, measurements, and what AI changes.
Nei takk, jeg vil ikke spare penger
Talk for Ping 2026 about dark patterns, the design choices that make it cheap to say yes and expensive to say no. It goes through six patterns from Norwegian and international sites, from confirmshaming to drip pricing and fake scarcity, why each one works on the brain, what the DSA and GDPR say about them, and how a dark pattern gets born out of an A/B test and a quarterly target without anyone in the room doing anything wrong.
Produktutforskning nå som AI er nyttig
Talk for the Bart.js meetup in Trondheim about product discovery and what AI does to it. It covers why the wrong product gets built (the four risks, and teams that add features but never remove them), how opportunity solution trees, measurements and prototyping worked at three customers, and what changes now that prototypes are back and building is easy: the temptation to build too much instead of chasing the value.
Produktutforskning nå som AI er nyttig
Talk about product discovery now that AI has become genuinely useful, drawing on two real projects: a finance system at HENT and map tools at NGU. It shows how to validate hypotheses faster and get from idea to something testable quickly, using rough prototypes and small experiments against real data, so teams discuss less and decide based on something concrete.
Using OST to Drive Better Product Decisions
Talk for Media Cluster Norway about using Opportunity Solution Trees (OST) to bring structure to product discovery and decision-making. It covers how to connect user needs to outcomes, prioritize better and cut wasted effort, and how these principles hold up as AI changes product development, so product leaders stay focused on real impact.
2025
Du lager feil produkt
Talk for Bekk's digital product development group about hypothesis-driven development and measurements to create desired effects.
Ikke lat som om prioritering er lett
Talk for Bekk customers about modern prioritization principles to ensure alignment and value creation in complex organizations.
En serie uheldige antagelser
Talk for NTNU students about risks with assumptions and what can happen if you don't verify them.
2024
Opportunity Solution Tree (OST)
What should we create next? This is THE question in a product team and Opportunity Solution Tree is a useful technique for answering this question.
How to Deal with AI as a Product Team
The cross-functional product team is the most effective and efficient unit for delivering digital products. How does generative AI impact the product team?
Digital produktutvikling 101
3-hour course about fundamentals of digital product development. Held multiple times for Bekk consultants between assignments.
2023
Bekk utviklingsprosess
Talk for HENT about important elements in a modern process for digital product development.
Tørr du stole på flaksen?
Talk for Bekk about working goal-oriented during digital product development.
Strategi for modernisering
Talk for the Courts Administration about modernization and migration strategy for large existing IT systems.
Datadrevet prestasjon
Talk at Bekk conference about the "Data-driven maintenance" team at the Norwegian Public Roads Administration, optimizing maintenance choices on national roads.
2022
Forretningsutvikling 101
Talk for Bekk Trondheim about what a business developer can contribute and why some teams benefit from this competence.
Digital produktutvikling og prioritering
Talk at breakfast event for Bekk customers about digital product development and prioritization principles.